They call it Mellow Yellow?

Thu Feb 12, 9:31 AM

By Matthias Williams

NEW DELHI (Reuters) - A hardline Hindu organization, known for its opposition to "corrupting" Western food imports, is planning to launch a new soft drink made from cow's urine, often seen as sacred in parts of India.

The Rashtriya Swayamsevak Sangh (RSS), or National Volunteer Corps, said the bovine beverage is undergoing laboratory tests for the next 2 to 3 months but did not give a specific date for its commercial release.

The flavor is not yet known, but the RSS said the liquid produced by Hinduism's revered holy cows is being mixed with products such as aloe vera and gooseberry to fight diseases such as diabetes and cancer.

Many Hindus consider cow urine to have medicinal properties and it is often drunk in religious festivals.

The organization, which aims to transform India's secular society and establish the supremacy of a Hindu majority, said it had not decided on a name or a price for the drink.

"Cow urine offers a cure for around 70 to 80 incurable diseases like diabetes. All are curable by cow urine," Om Prakash, the head of the RSS Cow Protection Department, told Reuters by phone.

Prakash, who is based in Hardwar, one of four holy Hindu cities on the river Ganges where the world's largest religious gathering takes place, said the product will be sold nationwide but did not rule out international success.

"It is useful for the whole country and the world as well. It will be done through shops and through corporates," he said.

The Hindu group has campaigned against foreign imports such as Pepsi and Coca Cola in the past, which it sees as a corrupting influence and a tool of Western imperialism.

The RSS was temporarily banned after a Hindu mob tore down a mosque in 1992 which lead to bloody religious riots.

The Shiv Sena, a hardline Hindu political party also known for attacking what it sees as threats to Indian culture such as Valentine's Day, started a similar initiative last year to appeal to its powerbase in Mumbai.

To promote the food of the native Marathi culture, the Shiv Sena said it was "making a chain like McDonalds" to sell a popular local fried snack.

(Additional reporting by Vipul Tripathi)

(Editing by Miral Fahmy)

Sewage yields more gold than top mines

Fri Jan 30, 12:16 PM

TOKYO (Reuters) - Resource-poor Japan just discovered a new source of mineral wealth -- sewage.

A sewage treatment facility in central Japan has recorded a higher gold yield from sludge than can be found at some of the world's best mines. An official in Nagano prefecture, northwest of Tokyo, said the high percentage of gold found at the Suwa facility was probably due to the large number of precision equipment manufacturers in the vicinity that use the yellow metal. The facility recently recorded finding 1,890 grammes of gold per tonne of ash from incinerated sludge.

That is a far higher gold content than Japan's Hishikari Mine, one of the world's top gold mines, owned by Sumitomo Metal Mining Co Ltd, which contains 20-40 grammes of the precious metal per tonne of ore.

The prefecture is so far due to receive 5 million yen ($55,810) for the gold, minus expenses.

It expects to earn about 15 million yen for the fiscal year to the end of March from the gold it has retrieved from the ashes of incinerated sludge.

"How much we actually receive will depend on gold prices at the time," the official said.

Some gold industry officials expect prices this year to top the all-time high above $1,030 per ounce set in 2008, on buying by investors worried about the deepening economic downturn. (Reporting by Miho Yoshikawa; Editing by Hugh Lawson)